AI Insights · Timothy · January 2023
Top 5 Fitness and Weight Loss Programs on iOS in Colombia Q4 2022
In Q4 2022, Strava: Run, Bike, Hike and silBe by Silvy Araujo led the iOS fitness app market in Colombia, showing notable trends in downloads, revenue, and active users.
In Q4 2022, the iOS fitness and weight loss app market in Colombia displayed significant activity, with Strava: Run, Bike, Hike and silBe by Silvy Araujo leading the pack. The data, sourced from Sensor Tower, reveals interesting trends in downloads, revenue, and active users for the top 5 apps.
Strava: Run, Bike, Hike experienced fluctuations in its weekly revenue, peaking at around $6K in late September and ending the year at approximately $4.8K. Weekly downloads showed a slight decline mid-quarter, starting at 818 and stabilizing around 707 by the end of December. Active users saw a general upward trend, rising from 21.1K to a peak of 25.6K in the last week of December.
silBe by Silvy Araujo showed varied performance in revenue, with a noticeable peak of $5.3K in late October. Weekly downloads remained relatively stable, beginning at 389 and finishing the quarter at 385.
Zwift: Ride and Run maintained consistent weekly revenue, averaging around $2.3K, with a slight dip to $1.8K towards the quarter's end. Downloads fluctuated modestly, peaking at 98 in mid-December. Active users remained steady, around 400 throughout the period.
BodyFast: Intermittent Fasting saw a peak in weekly revenue of $1.7K in early October, with a significant dip to $585 in mid-December before bouncing back to $1.3K. Downloads were highest in the last week of December at 1.2K. Active users initially decreased but rebounded from 1.2K to 2.3K by the end of the quarter.
Sweat: Fitness App For Women showed a relatively modest revenue peak at $1K in the last week of December. Downloads varied slightly, with a peak of 78 in mid-November. Active users fluctuated but remained around 200.
For more detailed insights and data, visit Sensor Tower.